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LeoVegas finalises Push Gaming acquisition

| By Robert Fletcher
MGM-owned LeoVegas Group has completed its acquisition of a majority stake in games developer Push Gaming.
LeoVegas Push Gaming

The deal was announced in May, although LeoVegas did not disclose the financial details of the purchase.

LeoVegas says the acquisition is in line with its strategy to expand through investing in game content creation and distribution. It also says the deal expands its activities into the slots content sector and strengthens its content production capabilities.

The group has also confirmed that all Push Gaming employees will be retained as part of the deal.

Push Gaming will remain an independent entity and retain its own management team. Its co-founders, Winston Lee and James Marshal, remain as chief operating officer and chief executive respectively.

“With an impressive catalogue of games that include fan favourites such as Razor Shark, Wild Swarm and Big Bamboo, Push Gaming will boost the group’s exposure into the booming slots content category and add key proprietary technologies essential for continued international growth,” LeoVegas said.

“As part of the LeoVegas pride, the team of over 100 employees will persist in developing high-quality games. These will be available through major operators worldwide.”

First major purchase since MGM deal

The acquisition represents the first major investment by LeoVegas since becoming part of MGM Resorts in November last year. 

MGM Resorts International Interactive president, Gary Fritz, said the acquisition supports the wider business within the digital gaming segment.

Fritz added that the purchase is consistent with MGM’s vision to expand its digital gaming presence internationally.

BetMGM launches with LeoVegas in UK

The deal comes after last month’s announcement that MGM had partnered with LeoVegas to roll out its BetMGM brand in the UK. This proved notable, as MGM had chosen not to partner with Entain, which co-owns the BetMGM business with MGM.

This new international platform will utilise LeoVegas’ technology and platform. The move marks the beginning of an international expansion strategy for BetMGM, as outlined by joint owner MGM Resorts.

BetMGM’s new UK offering will include new features for players, such as frequent jackpots and loyalty rewards. Players can also avail themselves of new sports promotions and exclusive slots.

LeoVegas edging closer to Dutch re-entry

In July, LeoVegas revealed it is to relaunch online gambling in the Netherlands after securing a new licence in the country.

The licence will run for a period of five years. It covers the operator’s 21 Heads Up Limited business and applies to online casino, live casino and sports betting.

LeoVegas said it plans to roll out its services in the country during the second half of this year.

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