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Markor and Whitezip to merge to form Casimba Gaming

| By Zak Thomas-Akoo
Igaming player account management business Markor Technology is to merge with marketing agency Whitezip to form a new combined entity Casimba Gaming.
Markor acquisition

Following the completion of the transaction, Whitezip’s chief executive officer Dersim Sylwan will be appointed CEO of the new organisation.

Whitezip hopes that the merged company will be able to “establish a global footprint”. The company also said it will prove able at navigating regulatory environments.

The new entity will have consolidated revenue of over £100m, a “robust” profit margin and more than 50,000 monthly active customers. The business will also employ an internationally diverse staff of 160.   

The provider said that that it will remain committed to prioritising regulated markets. This is to include a “special focus” on the UK, the Nordics and Canada.

Newly appointed CEO Sylwan said that the merger between the two businesses “makes perfect sense”.

He continued, highlighting the potential synergies from the business combination: “Combining the marketing, data, design and development expertise from Whitezip with the technology and operational expertise from Markor Technology will allow us to give both our customers and partners a great experience and portfolio of products.”

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