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Paf expands Swedish footprint with Speedy acquisitions

| By Daniel O'Boyle
Åland Islands-based operator Paf has acquired Sweden-facing no-registration gambling brands Speedy and Speedy Originals from Hero Gaming.
Svenska Spel ATG

The two brands operate the Speedy Casino, Speedybet and Speedyspel sites in Sweden.

Following the deal, Paf will implement its universal loss limit of €20,000 (£17,088/$23,757/SEK203,679) per year on the newly acquired sites. The branding of the sites will remain the same, however.

“We do not have an interest in taking over the gaming sites unless their customers are largely at a gaming level that we accept. Customers will notice that we value responsible gaming very strongly, and expect any acquisitions to have the same level of responsible gaming that we have on Paf’s other gaming sites,” Paf chief executive Christer Fahlstedt said.

The deal will make Paf one of the six largest operators in Sweden, a milestone that Paf said it had “deliberately” targeted.

“We want to grow in Sweden and we have a determined ambition to be a leading player in the Swedish licensed market,” Fahlstedt said.

Hero Gaming, which was founded in 2013, also operates the Casino Heroes brand, as well as Boom Gaming, which launched in 2019.

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