Home > Strategy > SportsDataIO launches Left Brain Sports as consumer brand hub

SportsDataIO launches Left Brain Sports as consumer brand hub

| By Nosa Omoigui
Sports data provider SportsDataIO has announced the formation and launch of Left Brain Sports, a home for its consumer brands FantasyData.com and BettingData.com.
Betting syndicate

FantasyFootballCalculator.com (FFC) and PicksCalculator.com are the first acquisitions under the Left Brain Sports umbrella. Kevin Day, former FFC CEO, has been appointed as the group CEO of Left Brain Sports.

“I am beyond excited to be heading this venture and continuing to capitalise on the success of FFC and FantasyData, and investing new resources into our newer gaming brands, BettingData and PicksCalculator,” said Day.

“Getting access to SportsDataIO’s suite of content products allows us to innovate with new features and user experiences that will set us apart in an otherwise crowded market.”

The Left Brain Sports portfolio of assets will be powered by SportsDataIO’s data application programming interface (API) and widgets.

SportsDataIO president Dustin Sullivan added: “With our B2B business’ re-brand to SportsDataIO after the PASPA repeal in 2018, we turned FantasyData into a consumer destination and, shortly thereafter, launched BettingData.

“As our consumer brands have started to scale in recent years, we’ve been on the hunt for additional brands that also bring an experienced management team to help accelerate our current growth. Kevin and his team brings that experience, not to mention FFC’s reputation as a long-time trusted source in the season-long fantasy space being a perfect first addition to LBS’s portfolio.”

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