TopBetta launches affiliate programme with NetRefer

TopBetta has joined forces with NetRefer to roll out an affiliate programme.

Under the agreement, TopBetta will now use the NetRefer Unified Performance Marketing platform to manage the initiative.

TopBetta will also benefit from the NetRefer Unified Product Suite and use the technology to perform enhanced management of marketing activities related to its affiliates.

“We are delighted to partner with NetRefer to not only power our affiliate program, but provide significant value in terms of PMI integration with marketing communications to increase our acquisition and retention reach and LTV yield,” TopBetta head of product Bryan Kelly said.

Timothy Buttigieg, chief operating officer at NetRefer, added: “NetRefer is thrilled to have partnered with TopBetta, an online sportsbook based in Australia who continue to bring new products to the market.

“We will provide TopBetta with our award-winning product suite together with access to our industry experts to ensure that they are successful.”

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