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Kindred harmful gambling revenue dips in Q2

| By Marese O'Hagan
Kindred's share of revenue from problem gambling was recorded at 3.1% for the second quarter of 2023, down by 0.2% compared to the first quarter.
Kindred, interventions

Originally, Kindred’s share of revenue from problem gambling was reported at 3.0% for the first quarter of 2023. However, in this Q2 update, Kindred stated that this had been a miscalculation. The actual amount was 3.3% for Q1 2023.

This means that, for the first quarter, the revenue remained steady with Q1 2022 instead of decreasing by 0.3% as reported. Kindred said this was due to a “data handling error” that stemmed from “an update of the data reporting on self-excluded customers”.

Kindred said that the issue had now been resolved.

Increased improvement effect in Q2

The improvement effect after interventions increased during the second quarter to 86.4%, compared to 83.0% in Q1.

Kindred’s quarterly reporting of harmful gambling revenue shares aligns with its journey towards zero. This is an initiative that aims for 0% of Kindred’s revenue to derive from problem gambling.

Nils Andén, interim CEO of Kindred Group said that the journey to zero would not be a quick fix.

“Our journey towards zero ambition is an important parameter for Kindred and our ability to contribute towards a fact-based dialogue on how to establish a more sustainable gambling industry,” he said. “It also acts as a fundamental metric in Kindred’s internal efforts to improve our responsible gambling efforts.

“We have always been clear on that we will not achieve this ambition overnight.”

As a member of the European Gaming and Betting Association (EGBA) Kindred sent its share of the 45.5 million total safer gambling messages sent by EGBA members in 2022.

Last week, Kindred, Svenska Spel and ATG released their latest responsible gambling figures for the six months to June 2023. This data is specifically focused on the Swedish market.

During the period, Kindred said that 0.5% of its Swedish customers were contacted regarding potentially harmful gambling behaviours.

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