Home > Sustainable Gambling > Sports integrity > IBIA pens sports betting integrity partnership with IXUP

IBIA pens sports betting integrity partnership with IXUP

| By Robert Fletcher
The International Betting Integrity Association (IBIA) has entered into a sports betting integrity partnership with data security and analysis business IXUP.
Better Collective Playmaker

Under the deal, IBIA and IXUP will explore integrity-compliance products and services for the US market. This includes developing solutions to support operators, regulators and sports governing bodies.

IBIA will promote IXUP’s PlayPause encryption matching network to US member operators. PlayPause is a pilot scheme aggregating state voluntary exclusion lists and sports involuntary exclusion lists into a single real-time API.

In return, IXUP will promote IBIA’s integrity monitoring solution through its relationships with existing US clients. These include sports betting operators, regulators, sports leagues and teams.

Both parties may explore complementary services for other entities in the sports wagering ecosystem. These include sports governing bodies and teams.

IBIA is licensed across the US while IXUP operates BetStop, the national self-exclusion register on behalf of Australia’s government.

IBIA and IXUP aim to improve betting integrity

“This partnership allows each party to potentially incorporate the other’s relationships, technology and best practices,” IBIA CEO Khalid Ali said. “This includes identification of suspicious betting activity or encrypted matching and identification of excluded individuals betting in breach of sporting rules.

“Both IXUP and IBIA recognise the critical importance behind maintaining integrity within US sports betting. We will continue to investigate new collaborative technologies and solutions to support operators in achieving this.”

PlayPause’s Kevin Vonasek added: “IBIA and IXUP share a common approach toward helping stakeholders. We want to make your disparate, competitive and sensitive datasets more useful across industry collaboration and enhance the integrity of the sports betting ecosystem.

“We are not here to point fingers or smear your names across the press. And we don’t want to know your data, nor should we ever see your data.

“We are simply a B2B encrypted fuzzy matching service helping operators, regulators and leagues better detect, investigate and ultimately prevent wagering activity that is in direct conflict with our industry’s rules and codes of conduct.”

  • Regions:
  • US

Subscribe to the iGaming newsletter