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Sportradar partners with Finnish Center for Integrity

| By Zak Thomas-Akoo
Sportradar's Integrity Services unit has announced a new partnership with government funded non-profit, the Finnish Center for Integrity in Sports (FINCIS).
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Beginning this month, the multi-year agreement will see Sportradar monitor 5,000 domestic sports fixtures in Finland – including football, basketball, and handball.

FINCIS are the latest Baltic state authority or national platform body to partner with the business, following similar deals will the Estonian Centre for Integrity in Sports and the Swedish gambling authority Spelinspektionen.

Under the terms of the deal, Sportradar will monitor a number of Finnish sports using its Universal Fraud Detection System (UFDS).

UFDS analyses betting patterns for abnormalities, with suspicious matches reported to partners.

Sportradar has detected over 7,300 dubious matches over the last 17 years, with 600 being detected in 2022 so far. This compares with the 903 suspicious games the company detected during 2021.

“Everyone has the right to fair play and fighting against competition manipulation is one of FINCIS’ main tasks,” said Jouko Ikonen, chief investigative officer at FINCIS. “The Sportradar collaboration brings us a significant additional advantage.

“Sportradar has a proven track record in the sports integrity industry, and their expert bet monitoring capabilities will play a crucial role in helping to protect the integrity of Finnish sport in the years ahead.”

Sportradar managing director Andreas Krannich said the team was “delighted” at the agreement.

“At Sportradar, we have identified growing integrity threats across a variety of sports in recent years, with the global financial situation likely to increase the risks facing many sports,” he said.

“As such, to sign another key partnership with a national platform in Europe, in line with the framework of the Council of Europe’s Macolin Convention, is something we take great pride in. We look forward to supporting FINCIS’ integrity programme in the coming years.”

In April, Sportradar launched its Integrity Exchange to help engage bookmakers with the business’ integrity services portfolio.

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