888 Casino-Microgaming partnership set for UK launch
888 Casino has struck a partnership with online gaming content provider Microgaming, with the product roll-out set to commence in the UK.
Other regulated markets, including Denmark and Sweden, will follow the initial launch, according to 888 Casino, which will be able to access Microgaming’s portfolio of games, including titles such as Jurassic World, Game of Thrones, as well as hundreds of Casino in Bingo side games.
888 Casino, which is based in Gibraltar, also has licences in regulated jurisdictions such as Italy and Spain.
Last month, Itai Pazner (pictured), who was installed as 888 chief executive in January, said that the operator’s “resilient” financial performance in 2018 had been supported by “continued growth across several regulated markets, primarily in continental Europe, underpinned by good momentum in casino and sport.” 888’s casino revenue was up by 8% year-on-year to $317.6m in 2018.
“Microgaming has a proven track record in delivering high quality gaming products,” 888 Holdings’ senior vice-president and head of B2C, Guy Cohen, said. “This deal will enable us to raise our position of offering the most engaging and interactive casino content alongside our existing portfolio of games.”
Microgaming entered the Czech Republic market in February through a partnership with betting operator Tipsport. Microgaming games have also gone live in markets including Bulgaria, Colombia, Denmark and Sweden in recent months.
Microgaming CEO John Coleman added: “I am confident that this will be the start of a positive strategic relationship which will further strengthen the Microgaming brand across Europe, and I look forward to providing 888 with even more of our innovative, popular content in the coming months.”