Degree 53 overhauls HollywoodCasino.com platform

UK agency Degree 53 has developed a new website for online gaming operator HollywoodCasino.com.

The new-look site is based on the Umbraco content management system, which enables the company to manage and update content and expand the platform in the future.

Since the launch of the new site, Penn Interactive Ventures (PIV), which operates HollywoodCasino.com, has recorded a 31% increase in page views and a 21% drop in bounce rate.

Chris Sheffield, senior vice-president and managing director interactive at PIV, said: “We wanted the new HollywoodCasino.com website to be the umbrella brand for our products as our portfolio has been growing and needed to be clearly differentiated.

“We’ve added personalisation elements and enabled our users to start playing their favourite games quicker.

“Since the launch of the new website, we’ve received numerous positive reviews from our customers.”

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