IWG, Mecca to develop instant-win games

IWG has agreed a deal with Rank Group-owned Mecca to develop and launch a portfolio of new instant-win games.

The range will initially feature 10 titles and be delivered through IWG’s remote gaming server.

Players will have access to instant win games such as ‘Slingo’ and ‘Cashbuster’.

“Online instant win content is a hot topic at the moment and Mecca realise the importance of providing this type of game to their customers,” IWG chief executive Rhydian Fisher said.

“We all know how successful this content is in the lottery space, but the dominance of mobile as a channel means now is the perfect time to bring instant win content to the commercial sector.

“Mecca are a huge brand and have some really exciting plans for the future; they are also extremely well placed, both in terms of players and experience, to ensure this is the huge success they expect it to be.”

Colin Cole-Johnson, director of digital and cross channel services at Rank Group, added: “This is an exciting new development for Mecca’s players; scratch cards have been around for years, but they haven’t really changed and IWG’s online instant win content is far more immersive and engaging.

“We’re going to be promoting this new suite heavily and I’m sure that our players will love the range of games that we’ll be launching shortly.”

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