The brand will offer both online casino and sportsbook services, using Aspire Global’s platform but featuring what it called an “immersive front-end design”.
LynxBet chief executive Jeremy Taylor – who has previously served as managing director of Genting Casinos UK and group marketing director at Betsson Group – told iGB that games on the LynxBet site will be housed within a virtual world.
“As a first-time visitor, you enter a fantastical world with a moon in the background at night, which changes to a sun in the daytime,” he said. “The day/night mode setting is dynamic based on your time zone but also customisable via a toggle.
“There are four floating islands; an island for casino, an island for bingo, an island for lottery and an island for sports. Each island has its own creative theme which runs through the product verticals across the website and across emails and advertising creative. It’s creating that sense of escapism.”
Taylor explained that the concept for the site was heavily influenced by the idea of the metaverse, and could even prove to be a springboard towards a greater metaverse commitment in the future.
“[The metaverse] was already growing two years ago and even more so now than when we started out about a year ago,” he explained. “When I started, that was the kind of creative field that I wanted to tap into inspirationally and that’s basically what we’ve done.
“Will we actually go into the metaverse, as it’s called, and the various different platforms that are being created out there? We’ve talked about it with investors as that is their area of expertise. But we already have a solid starting point with LynxBet.”
LynxBet operates under a Tier 1 Isle of Man gaming licence, but will mostly target South American customers. It said it will offer a number of localised services such as customer support in local languages and a wide range of currency options including cryptocurrency.
“Following months of hard work behind the scenes, introducing LynxBet to the marketplace is an exciting moment for JNS Gaming,” Taylor said. “We understand how competitive and saturated the igaming industry is, which is why we devised an immersive platform that offers something alternative for players to explore.
“Simply put, JNS Gaming is an igaming startup like no other. We are very ambitious and truly believe that our unique user journey will captivate players worldwide. Over the coming months, we will be revealing more developments that will illustrate our desire to propel LynxBet to new heights.”
Aspire Global will provide its back-end offering to support the launch. This will include its player account management tool, managed services, the Pariplay aggregation platform and the BtoBet sportsbook.
“JNS Gaming has done a remarkable job in developing such an immersive digital environment with its new LynxBet brand,” Aspire Global chief executive Tsachi Maimon said. “While the group has focused on developing a fascinating online portal that will resonate with a wide audience, Aspire Global provides the new operator with a complete igaming solution and significant B2B and B2C experience to build from.
“We look forward to supporting LynxBet’s growth in the near future including more new markets, with our cutting-edge solutions set to form a crucial role in its expansion.”