Playtech pens branded games deal with Warner Bros.

Playtech has entered into a multi-year licensing partnership with Warner Bros. Consumer Products to produce omni-channel casino games based on four iconic DC Comic film and television properties comics.

Under the deal, Playtech will create new games for the ‘Batman’ classic television series, as well as Warner Bros. Pictures’ feature films ‘Man of Steel’, ‘Green Lantern’, ‘Superman I’ and ‘Superman II’.

The new titles will form part of the Playtech ONE omni-channel offering, making them available to play on any device through a single wallet and single account, and be driven by the IMS player management platform and data-driven business intelligence technology.

Mor Weizer, chief executive of Playtech, said: “Playtech’s best performing in-house and premium branded casino slot content will be further strengthened through our partnership with Warner Bros. Consumer Products and the launch of the DC Comics branded games.

“Our licensees will benefit from the best omni-channel gaming content the market has to offer.”

The deal was brokered by Warner Bros. Consumer Products on behalf of DC Entertainment.

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