The company was given the award following a successful audit from the eCommerce and Online Gaming Regulation and Assurance (eCOGRA), an organisation which specialises in the testing, inspection and certification of online gambling software and systems.
The IBIA’s new standards – with the aim of ensuring high levels of accuracy and transparency – cover three main areas: personnel vetting and training, data collation processes and data integrity and reporting.
Under the standards, all data collection must be carried out by people aged 18 and above, whose identities have been verified, who have passed additional background checks and who have undergone live training that includes recognising and reporting integrity concerns.
In addition, a data supplier must make clear the source, accuracy and reliability of data, by making clear the method in which it was collected, such as whether it was collected in person or via a television broadcast.
Dr. Anja Martin, chief regulatory and compliance officer at Sportradar, said: “At Sportradar, we are committed to delivering the most reliable and highest-quality data products to our customers and partners.
“We invest heavily in our quality control systems and processes, implementing the industry’s most stringent safeguards to ensure that the products presented to the downstream market are trustworthy. Receiving accreditation from the IBIA for its Data Standards Kitemark further substantiates Sportradar’s rigorous dedication to data quality, integrity and transparency.”
IBIA CEO Khalid Ali added: “We are excited to recognize Sportradar as our latest Data Standards Kitemark recipient. The IBIA developed the Standards and Kitemark to ensure that the collection and supply chain of sports data achieved the highest levels of transparency and accuracy. “Companies like Sportradar that pass the audit have demonstrated robust internal procedures for the collation of sporting event data for betting. Accurate data collation reassures sports fans and bettors alike that the events they watch are fair, honest and performed at the highest competitive levels.”
In addition to extending its data partnership with the International Tennis Federation, Sportradar also signed a data and streaming deal with the International Cricket Council earlier this month.