The fantasy sports-style mini game is now open, with players able to pick stables of up to 10 horses to compete across the four days of the festival.
Entries cost £5 per stable for the paid game, with all stakes to be redistributed as prizes, paying out up to 500th position in the contest.
There is also a free-to-play version of the game, offering a selection of racing-specific prizes including annual membership for Cheltenham, tickets for the Panorama Restaurant at Cheltenham Racecourse, tickets to Cheltenham Gold Cup Day 2022 and tickets to the Leopardstown Christmas Meeting 2021.
Customers of the games will score points when one of their chosen horses wins or places, based on the quality of the race and the price of the horse. The mini game features 8 bonus races which are worth an additional 25 points for a win and 12 points for placing second.
Currently, nearly 45,000 stables are competing in the 2020/21 Jumps Season Tote Ten to Follow competition.
Since the Ten to Follow game was relaunched in 2019, £350,000 was available in prizes for the 2019/20 Jumps Season, and a further £150,000 available for the current 2020/21 Jumps Season competition.
“We know how popular Tote Ten to Follow is and so we wanted to bring it to the four fantastic days of racing at the Cheltenham Festival,” said Jamie Hart, racing director of UK Tote Group.
“With loads of prizes up for grabs, we hope as many racing fans as possible will get involved. For those already playing the jumps season game it’s an important time to consider any changes they want to make to their stables for the remainder of the jumps season. Good luck to everyone who gets involved!”