High-value or high-risk? Using data to find the line

This webinar is available on demand now. Fill in the form below to register your interest in attending the session.

There is a fine line to tread in gaming between attracting valuable players and attracting unsafe players. Striking the appropriate balance is imperative to ensure operations are profitable, ethical – and lawful.

For anyone taking it seriously, this is a notoriously difficult line to maintain. Data, however, can do wonders. With cutting-edge technology, it is possible to understand how users behave in more detail than ever, and therefore build a crystal clear picture of what kind of customer they are.

This iGB webinar, hosted in partnership with behavioural data analytics experts Fullstory, will explore exactly how high-value and high-risk players are identified, including a breakdown of the behavioural traits and data points that define each.

A panel of subject area experts will look at how this data can be used to acquire high-value players and provide them with a better experience – while simultaneously preventing high-risk players from continuing to gamble.

Listen in for a frank discussion that touches on the future of responsible gaming in an era of unprecedented data-led insights into user acquisition, behaviour and retention.