The key data questions every sportsbook operator should be asking

In this webinar our panel unpacked the data problems sportsbooks won’t admit to publicly – from hidden latency to black-box scoring models – and what operators should actually be asking their data providers.

Sports betting markets are moving faster than ever, and the data layer behind them has quietly become the thing separating operators who compete on speed and trust from those who don’t. Every provider claims low latency, smart risk scoring and real-time visibility. Few operators can say with confidence what that really means once the marketing language is stripped away.

This session went beyond the sales pitch. A panel of trading, technology and leadership voices got stuck into where latency really gets lost inside an operator’s stack, what customer scoring models are actually classifying and when, whether trading teams can genuinely query and adjust live settings without waiting on developers, and how quickly a business can trace an unexpected book movement back to the bets and customers behind it.

Expect straight talk rather than a vendor showcase. Our expert panellists pushed each other on where the industry’s data claims hold up, and where they don’t.

This webinar, presented in partnership with LSports, is available on demand now . Sign up below for access to the full discussion.

The panel

iGB’s James Swann-Phillips hosted the session featuring:
➺ Harrison Maxwell, trading director, LSports
➺ Andy Wright, independent advisor & former group CEO (ex-FDJ, ex-Ladbrokes)
➺ Luke Campbell, head of technology, iGaming, CreateFuture
➺ Josh Gibbs, chief executive officer, PlayAIO