Playtika announces senior HR and communications appointments

Brudno will oversee Playtika’s global human resources strategy, build talent strategies and advance employee experience to strengthen Playtika’s position in the market. 

An experienced human resources executive, Brudno joins the business having most recently served as chief people officer at BioCatch, while she also had a spell as vice-president of human resources for SAP’s Global Services Sales Business.

Meanwhile, Monterisi will lead corporate and brand communications including reputation management, media relations, public affairs, corporate digital and content and employee engagement, as well as serve as a strategic advisor to fellow executives.

She takes on the new role having led corporate communications and brand at artificial intelligence business Dataminr. Prior to this, she led internal and external communications programmes for companies including CA Technologies and Rockstar Games.

“Gili and Darlan bring tremendous experience and perspective to Playtika,” Playtika’s chief operating officer Shlomi Aizenberg said. “The strengths of these exceptional leaders will advance Playtika among our diverse set of stakeholders, helping propel us in realising our ambitious vision.”

Development suspension

The double hire comes after Playtika last week announced it will largely suspend its new game development pipeline until the ROI on new games becomes “economically viable”.

The news was elaborated on in the company’s FY22 earnings call, where Playtika’s president and CFO Craig Abrahams outlined the decision against an “evolving” industrial landscape.

Abrahams said the decision was made as part of a wider project, with the aim of aligning “the company’s expense profile with revenue trends”, much of which has involved actively managing costs and streamlining the company at all levels.