Kambi and LeoVegas extend sportsbook partnership

As part of the extended agreement, Kambi will continue to supply its sportsbook technology and services to LeoVegas.

This is the second renewal of the partnership, which first began in 2016. The first renewal took place in 2020.

Kristian Nylén, chief executive officer and co-founder of Kambi, said that the partnership renewal spoke to Kambi’s sportsbook capabilities.

“We are delighted to extend our sportsbook partnership with LeoVegas Group, a world-leading operator with a strong track record of success,” said Nylén.

“Renewing this partnership for a second time is a further testament to the strength of Kambi’s cutting-edge technology and services as we continue to pioneer next generation betting entertainment for players across the globe.”

Strategic developments

In this year alone, both Kambi and LeoVegas have made significant moves in the sports betting space.

In April, Kambi extended its existing sportsbook deal with Colombian BetPlay operator Corredor Empresarial SA.

Also this year, LeoVegas launched its Expekt sportsbook brand in Denmark. Expekt was acquired in 2021.

Per Carlander, director of sports strategy at LeoVegas, said that launches in the sportsbook market are a testament to the company’s ongoing plans.

“Our recent successful launch of Expekt in Denmark and the rapid growth of BetUK in the UK highlight our ambitious plans to expand internationally and increase our focus on sports betting and in Kambi we have a partner to enable us to do just that,” said Carlander.

“At LeoVegas Group, we promise our customers the greatest igaming experience and to deliver that within sports betting we need to stay innovative together with our partners. That’s why we are very pleased to extend our partnership with Kambi.”

In May, LeoVegas was acquired by MGM, one year after the initial bid was put in place. Gustaf Hagman, CEO of LeoVegas, shared with iGB the enormity of the deal and how it will set LeoVegas up for the future.