1xBet expands football sponsorship portfolio with Liverpool

Online gambling operator 1xBet has announced English Premier League club Liverpool as the latest addition to its portfolio of football commercial partners.

Under the multi-year agreement, the length of which was not disclosed, 1xBet will serve as the official global betting partner of the Uefa Champions League holders.

The operator will also benefit from branding exposure on various surfaces inside the team’s Anfield home stadium, as well as gain access to first team players and club legends to provide fans with additional ways to interact and engage with the team.

In addition, Liverpool fans will have access to a range of exclusive betting offers with 1xBet.

“We are delighted to welcome 1xBet to Liverpool FC as our newest partner,” Liverpool’s managing director and chief commercial officer, Billy Hogan, said. “I know that their games and special offers will appeal to our fans around the world and we look forward to seeing these as we go into the new season.”

Alex Sommers, a spokesman for 1xBet, added: “We're incredibly excited to be partnering with the club to meet our goal of bringing fans closer to the sporting action through our innovative products and supercharged betting experience.

“We’re very proud of the relationship we have with Liverpool Football Club and we’re keen to work closely with fans around the world to bring them exciting entertainment opportunities and unique offers in the upcoming season.”

The partnership comes after 1xBet last week also announced a new commercial deal with Spanish LaLiga giants Barcelona.