Comm100 deepens iGaming focus with Optimove and RTG integrations
Comm100, a global provider of digital omnichannel player engagement software for iGaming operators and platform providers around the world, has announced an expanding focus on the iGaming sector with new integrations for the Optimove customer data platform and RealTime Gaming. These integrations expand the player data and operational context available to online casino support teams.
The integrations strengthen Comm100’s ability to serve online gambling operators that need a trusted customer service platform with a strong understanding of the sector’s operational, regulatory and player-experience requirements.
Comm100 provides an AI-powered omnichannel platform for managing live chat, email, messaging and other digital support channels staffed by human and AI agents. Its growing range of iGaming integrations helps operators connect player conversations with information held across their CRM, gaming platform and other relevant business systems.
By connecting Comm100 with Optimove and RealTime Gaming, operators can improve data sharing and give frontline agents greater visibility into the players they are assisting.
The Optimove integration makes relevant CRM and player engagement information available within Comm100 support workflows. This may include player segments, lifecycle information, engagement history and other attributes that help agents understand the wider context behind an inquiry.
The RealTime Gaming integration introduces access to relevant gaming-platform information. Depending on each operator’s configuration, permissions and data policies, agents may be able to access context related to player accounts, gameplay, transactions, bonuses and other casino activity.
Together, these integrations can help operators:
- Reduce the need for agents to move between separate systems
- Investigate player questions more efficiently
- Deliver more informed and personalised support
- Improve routing, escalation and intervention decisions
- Provide more consistent experiences across player touchpoints
- Give specialised teams better visibility into complex cases
“Effective player support depends on giving agents all the context they need when they need it,” said Phil Chatterton, Comm100 VP of sales. “Our integrations with Optimove and RealTime Gaming reflect Comm100’s continued investment in the iGaming sector and our commitment to helping operators worldwide deliver trusted, efficient and well-informed player service.”
Greater visibility can also support responsible gambling processes by helping trained employees identify relevant player information, recognise cases requiring additional review, and route conversations to the appropriate teams. These capabilities complement an operator’s existing responsible gambling systems, policies and regulatory controls.