KamaGames hails personal approach as revenue climbs in H1

Social gaming operator KamaGames has cited the launch of new products, as well as its focus on personalised promotional campaigns, as the main reasons behind a year-on-year increase in revenue during the first half.

Revenue in the six months to June 30, 2019 totalled $46.3m (£37.1m/€41.6m), up 11.2% on the corresponding period last year.

KamaGames experienced a busy first half of the year, rolling out a number of new features and ‘Party’ modes for its games, as well as new tournaments and slot games.

Such developments included a unique avatar constructor, which it said is a new feature in the social casino market, as well as two new Multi-Table Tournaments (MTTs) in the form of MTT Omaha and MTT Party where players can face off against each other.

New slot games that came to market in the first half included Chinese Carnival, Diver’s Gold, Oil Boss and Gold Country, while another highlight for the operator was using WebGL technology to make its social casino portfolio available via the Facebook Games platform.

Although KamaGames opted not to disclose any further financial details at this time, chief executive, Andrey Kuznetsov, said that its success is a direct result of listening to feedback from players and tailoring new games and features to their specific wants and needs.

“The success of KamaGames has always been inextricably linked to our commitment to innovation and the regular rollout of new games and features,” Kuznetsov said. “There’s been no alternation to this game plan in 2019 with the already successful launch of new Party modes, Slots and Multi-Table Tournaments.”

Kuznetsov said KamaGames is now seeking to build on its first-half success, with plans to roll out more new content and updates for existing games as it seeks to further enhance both its market and financial positions.

“No matter how streamlined or well designed a game is, there will always be room for updates and improvements,” Kuznetsov said. “We’re constantly focused on making sure we have the highest quality of graphics and gameplay and making our games available on Facebook games is a significant step in ensuring we reach as many players as possible.”