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CasinoFriday accelerates innovation with Flows partnership

| By Guy Parsons
Promising new operator inks deal with new SaaS platform.

Promising new operator inks deal with new SaaS platform.

Leading operator CasinoFriday has signed an agreement with innovation platform Flows. 

Privately owned CasinoFriday launched in Q4 2020 on Pragmatic Solutions’ fully API-based igaming platform. Its innovative product development, driven by a real-time player reward engine, has seen it quickly become one of the fastest growing online casino operators.

Thanks to Pragmatic’s integration-focused, modular platform, the integration with Flows has already been completed and real-time, data-driven features and applications created by CasinoFriday have gone live. Flows, which has been built to be one of the most agnostic pieces of software on the market, can sit alongside other technology and enables its partners to innovate freely and without constraint. 

Commenting on the news, James King, CEO at Flows, said: “We’re really excited to have partnered with CasinoFriday and humbled that a team of industry veterans saw the potential and value in Flows at such an early stage. From a practical point of view this partnership has allowed us to prove our agnostic ability and speed of integration in both the pragmatic integration but also with other third parties used by CasinoFriday, from Optimove through to Slack, enabling future partners to easily access these too. 

What’s been fun following the integration go live has been to see the types of Flows (features and applications) that the CasinoFriday team have been building and putting live. There are Flows that are adding additional customisation to their CRM, they’ve built a refer a friend feature (reactivation Flows), they’ve built Flows for responsible gambling and player safety, as well as risk and fraud detection Flows to name just a few – and this is only the start for them. 

This is an exciting time for us as we onboard more partners and get to see the multitude of ways that they use Flows.”