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Flows agrees partnership with leading Nordics supplier, Finnplay

| By Rochelle Piggot
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Flows, the industry’s no-code innovation platform, signs partnership agreement with award-winning Nordic platform provider, Finnplay.

Flows has announced a partnership agreement with leading Nordic platform supplier, Finnplay, for the provision of its no-code innovation platform. The partnership will enable Finnplay’s casino and sportsbook customer base throughout regulated markets to build features and applications without code, as well as increasing innovation via Flows’ automation technology.

Flows was built to be the most agnostic piece of software on the market. It can sit alongside any other piece of technology that a business has to then enable it to innovate freely and without constraint. Flows allows its partners to orchestrate different data points from one place, allowing them to accelerate delivery and reduce operational and development time and costs. The plug-in no-code platform supports businesses in accelerating development and fast-tracking integrations in a single interface and workflow automation tool. Flows works with affiliate networks, operators and suppliers alike.

Commenting on the partnership, Jaakko Soininen, managing director of Finnplay, said: “We are always looking for ways to create more convenience and efficiency for our operators. Flows will provide an easy-to-use tool that builds automations that save time and enhance functionality on top of what is already available from our platform.”

Domenico Mazzola, director of sales, said: “We are really happy to have partnered with Finnplay. It’s great to see an ambitious company mirror our ambitions and recognise the importance and the benefits that Flows’ no-code automation can bring to their business. Finnplay marks our first partnership within the Nordics and we look forward to building a long-term relationship with them and welcoming their clients to Flows in the not too distant future.”