The agreement, which expands an existing partnership, means Luckbox now offers over 105 traditional sports and will each month present 85,000 pre-match events, 70,000 live events and 450 types of bets. Through the deal, Luckbox customers will also be able to enjoy features such as bet builder and cash out.
The partnership incorporates this weekend’s Super Bowl in American football, as well as the forthcoming Australian Open in tennis and rugby union’s Six Nations.
Quentin Martin, chief executive of Luckbox owner Real Luck Group, said: “Luckbox is a world-leading destination for esports betting, but we know most of our players also love traditional sports.
“This new functionality means they can bet on hugely popular sports such as soccer, basketball and hockey from the convenience of Luckbox – a single and secure platform that now integrates esports and traditional sports betting.”
Luckbox and EveryMatrix started their partnership in 2019 when the former launched into esports betting with OddsMatrix, the supplier’s sportsbook platform.
Ebbe Groes, group chief executive of EveryMatrix, said: “The team here at EveryMatrix is very happy for Luckbox’s progress. Our partnership has proven to be a success story and our excellence within esports absolutely owes a great deal to working with Luckbox.
“Adding live sports will help address a broader audience, bring over more punters and introduce them to this new and exciting world of esports while providing some diversity.”
Real Luck Group debuted on Toronto’s TSX Venture Exchange in December 2020 following approval earlier in the year.