FireKeepers Casino launches igaming content in Michigan with SG

| By Conor Mulheir
The tribal-owned FireKeepers Casino Hotel in Battle Creek, Michigan has launched online casino and digital sports betting content in the state through a partnership with Scientific Games.

Since opening in 2009, FireKeepers Casino has become one of the biggest tribal gaming operators in the US, and launched its retail sportsbook through an initial deal with Scientific Games last year.

The deal for Scientific Games to supply its technology to the operator for igaming and retail sports betting was first signed in January 2020.

Now, Scientific Games will provide its full suite of digital technology to the operator, including its in-house gaming content via the OpenGaming ecosystem.

Alongside its range of online casino content, FireKeepers players will also be able to wager on sports via the Scientific Games OpenSports platform, which the supplier said has enjoyed unprecedented activity for major sporting events across the globe throughout 2021.

“We are pleased to partner with Scientific Games and bring their scalable platforms and content to our players, who are always the focus of our major initiatives,” said Kathy George, chief executive of FireKeepers Casino Hotel.

Read the full story on iGB North America.

Subscribe to the iGaming newsletter