Buzz Bingo launches online casino offering
Offering slots, live casino and table games, Buzzcasino.com follows the September 2022 launch of Buzz Bingo’s live bingo streaming service. While the site was designed in-house, it was built in collaboration with long-term tech partner Playtech.
Digital operations director at Buzz Group Dave Evans said that the business was “proud” to announce the launch of the new brand.
“Casino is an important part of our product mix and, while bingo is still at the heart of our business, our players love to experience new content and spend their leisure time playing in different ways.
“Buzz Casino is the latest part of our journey and we continue to use our brand spirit and over 50 years of hosting players in our clubs to build our product with community at the heart.”
Buzz Bingo returns to online casino space
The news marks the company’s return to the igaming space, having previously offered online casino under its previous brand Gala Bingo.
Following Gala’s acquisition by Ladbrokes, the Gala brand was maintained for the igaming segment of the business, while the retail bingo outlet was purchased by Caledonia Investments in 2015. The firm later sold the business to Intermediate Capital Group in 2021.
After using the Gala brand under licence for three years, the company opted to rebrand to Buzz Bingo in 2018.
“It’s very exciting to be bringing a new casino product to market, especially one that brings all the fun of Buzz Bingo to the casino world, while adopting different principles in its design,” said head of product management at Buzz Group Laura Craddock.
“Inspiration from the streaming video world has helped make content the focus of the UI, making it easy for players to find the games they love, in a fun and trusted environment they know they’ll get from a Buzz venue.”
After becoming insolvent during the Covid-19 pandemic, Buzz Bingo announced in March that it would be closing 10% of its clubs in the UK.