Director of Events & Promotions | Casino | Strong Base, Bonus & Benefits | On Site.

Director of Events & Promotions | Casino | Strong Base, Bonus & Benefits | On Site.

Pentasia is partnering with a leading gaming and hospitality operator to identify an experienced Director of Events & Promotions.

This is a senior marketing leadership opportunity responsible for the strategic development, execution, and performance of promotional campaigns, special events, VIP experiences, and customer engagement initiatives.

• This position is based on-site in the greater Chicago area and will play a critical role in shaping the property’s promotional strategy, guest experience, and overall marketing performance.
• The successful candidate will lead a high-performing team while driving programs designed to increase visitation, customer loyalty, database growth, and revenue performance.
• The ideal candidate will bring a combination of strategic marketing expertise, operational excellence, strong leadership capabilities, and a proven track record of delivering impactful events and promotions within the gaming, casino, hospitality, or entertainment sectors

Key Responsibilities

• Lead the strategic planning, development, execution, and evaluation of all promotions, special events, and VIP customer programs.
• Develop short and long-term event and promotional calendars aligned with broader business and marketing objectives.
• Create initiatives designed to increase visitation frequency, customer acquisition, database growth, guest engagement, and revenue generation.
• Analyze program effectiveness, customer response, profitability, and market opportunities to optimize future campaigns.
• Manage departmental budgets, forecasting, expense controls, and resource allocation.
• Oversee the planning and execution of large-scale events, VIP experiences, entertainment activations, and promotional campaigns.
• Lead, coach, develop, and mentor management teams and departmental staff.
• Establish departmental goals, performance standards, operational procedures, and best practices.
• Collaborate with internal stakeholders, creative teams, agencies, and external vendors to develop event and promotional assets.
• Ensure all promotional activities are executed in compliance with regulatory requirements and company policies.
• Present recommendations and strategic insights to senior leadership regarding customer engagement, promotional effectiveness, and market opportunities.
• Monitor industry trends and competitor activity to identify innovative promotional and event concepts.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or a related field.
• Minimum 5 years of leadership experience within marketing, promotions, events, or customer engagement.
• Minimum 3 years of experience managing casino, gaming, hospitality, entertainment, or loyalty-driven promotional programs.
• Proven experience planning and executing VIP events and large-scale customer-facing promotions.
• Demonstrated experience managing departmental budgets, forecasting, and performance reporting.
• Strong leadership and people management skills with the ability to inspire and develop teams.
• Exceptional verbal and written communication skills.
• Comfortable presenting to senior stakeholders and speaking before large audiences.
• Strong commercial awareness and analytical capabilities.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Proficiency with Microsoft Office Suite, including Excel and PowerPoint.
• Experience with player loyalty systems, CRM platforms, or customer tracking systems is advantageous.
• Knowledge of social media, digital marketing, and customer engagement technologies is preferred.

Desired Profile

• Strategic thinker with a customer-first mindset.
• Highly organised and detail-oriented.
• Innovative, creative, and results-driven.
• Confident decision-maker with strong commercial acumen.
• Collaborative leader capable of building relationships across multiple departments.
• Passionate about creating memorable guest experiences and driving measurable business results.

What’s on Offer

• Opportunity to join an established and growing gaming and hospitality organization.
• Significant influence over customer engagement strategy and promotional direction.
• Leadership role with direct impact on revenue growth and guest experience.
• Competitive compensation package, bonus potential, and comprehensive benefits.
• Relocation assistance available for qualified candidates relocating to the Chicago area.
• Opportunity to work with a respected leadership team focused on innovation, guest experience, and business growth.

Apply for Director of Events & Promotions | Casino | Strong Base, Bonus & Benefits | On Site. directly via Pentasia.