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Smart Gaming prepares for Dutch launch with compliance deal

| By Berta Puignou
Smart Gaming is preparing the launch of the Dutch-facing live casino-focused brand betnation.nl, having agreed a deal with regulatory and operational compliance firm Diligence in Gaming.
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Smart Gaming is the twenty-first operator to receive a license to operate in the Dutch online gambling market, following the ComeOn Group.

Now, the operator said it is almost ready to go live, having agreed a deal with compliance firm Diligence in Gaming to ensure a smooth launch.

Mike de Graaf, regional compliance manager at Diligence Gaming said, “The Dutch market requires specialised and local expertise to ensure compliance. It is key for operators to engage with these activities in preparation for go-live as early as possible, as the KSA will test operators in the ability to comply with these requirements.” 

The Dutch online gambling market has slowly grown in size since its launch on 1 October 2021. While initially 10 operators were licensed to launch, Smart Gaming was the twenty-first business permitted to go live.

The market already includes a number of strict rules, though, particularly around marketing, where the use of celebrities deemed to be role models is banned. In addition, a further ban on all untargeted advertising is set to come into effect at the start of next year.

“We have trusted Mike and Diligence in Gaming to train our customer service, compliance team and senior management in all compliance-related matters, as well as supporting the building of the correct operational compliance framework. The results are without equal,” said Robert Schouten, CEO at Smart Gaming.

“Smart Gaming worked with us for six months before receiving their licence, to ensure all was ready for the go-live. Excellent planning has paid off and we look forward to working with them in the future,” said de Graaf.

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