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Pariplay continues US expansion with Michigan licence

| By Nosa Omoigui
Gaming content provider Pariplay, owned by Aspire Global, has been granted a licence to do business in the state of Michigan as the supplier continues its expansion across the US.
Michigan Strive

The Provisional Internet Gaming Supplier Licence will allow Pariplay to deploy its content across the state, with the provider already in talks with “a number of major operators in the region”.

Pariplay first broke ground in the US market in 2019 after aligning with 888 casino in New Jersey. The company has since been awarded a licence in West Virginia as well as partnering with BetMGM in several states.

Adrian Bailey, managing director at Pariplay, said: “We are very pleased to be granted our Michigan licence in what is an important moment for Pariplay.

“We’ve made a concerted effort to grow our reach in the US both through signing new partners and gaining new licences, and this approach continues to generate success for us. It is an exciting time at Pariplay and we can’t wait to get started in Michigan.”

Pariplay has made several changes to its senior management team in recent months. Enrico Bradamante was appointed chief commercial officer, Joey Hurtado was named managing director of Pariplay’s games division and Deane Hendricks was instilled as chief operations officer for the company’s Wizard Games studio.

Pariplay’s parent company Aspire Global could soon be acquired by online lottery platform NeoGames, which submitted a public offer of SEK4.3bn (£349.0m/€417.6m/$476.0m) to acquire 100% of shares in Aspire.

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