Colombian betting operator BetPlay will sponsor Colombia’s top tier of men’s football as well as other competitions organised by the División Mayor del Fútbol Profesional Colombiano (Dimayor) for four years.
Under the deal, the country’s top division will be known as the BetPlay Dimayor League, with the main cup competition to be named the BetPlay Dimayor Cup. The SuperLiga – played between the winners of the Apertura and Finalización leagues – will be named the BetPlay SuperLiga Dimayor.
“We are committed to this sport and we are proud that the Dimayor men's competitions bear our name,” Germán Segura, general manager of BetPlay said. “It is also a challenge, however, but one which we will meet.“
Dimayor also launched a new logo for its competitions, incorproating BetPlay’s colours of blue, green and yellow.
“For the 36 clubs associated with Dimayor and for the organisation itself, it is a source of great happiness that an important company like BetPlay sponsors our national football league,” Dimayor president Jorge Enrique Vélez said.
“The investment by BetPlay to acquire these rights was very high and that shows how they value our product.”
BetPlay already sponsors the Colombian national football team, agreeing a deal in 2019.