Home > Marketing & affiliates > Clarion and Gambling Indaba announce strategic partnership ahead of 2017 dates

Clarion and Gambling Indaba announce strategic partnership ahead of 2017 dates

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Clarion Gaming, organisers of ICE Totally Gaming, has agreed a strategic partnership to help market and develop the African Gambling Trade Conference & Expo. Africa’s largest gaming trade show is set for its 3rd annual event at Emperors Palace, Johannesburg South Africa (16-18 July 2017). The partnership is the latest strategic alignment undertaken by Clarion and follows agreements struck last year with Spectrum Gaming and GamCrowd.

Kate Chambers, managing director of Clarion Gaming, stated: “Whilst ICE is a showcase for the global gaming industry in all of its forms, the importance of well-run and professional regional events should not be underestimated.

“The strategic partnership with what is Africa’s premier gaming industry event, will enable us to work with an organising team that shares our values and alongside exhibitors that we know well. This is a very exciting opportunity and the start of a relationship that we look forward to developing and building upon.”

“We’re really excited about partnering with the professional team from Clarion Gaming, that runs the world’s largest gaming event, ICE Totally Gaming in London,” said Percy Kwinda, chief executive of Gambling Indaba, whose vision to bring all African jurisdictions together under one roof to share knowledge, network and improve gaming on the African continent, has seen Gambling Indaba grow rapidly.

“We believe that Clarion Gaming will bring its instantly recognisable gaming brand, market knowledge and depth of expertise to Gambling Indaba and help us grow the event to a truly world-standard, worthy of reflecting the exciting developments taking place in gaming across Africa.”

He added: “Following the move to Johannesburg, Gambling Indaba has grown in leaps and bounds and last year’s event saw attendance triple, with floorspace sold-out and global brands such as Novomatic, IGT, Scientific Games, Aruze, Aristocrat and others being represented.

“The event looks to underscore its importance on the global gaming calendar as the 'not to be missed' business networking event for any organisation looking to enter the burgeoning African market. Major African gaming operators such as Sun International and Peermont have already thrown their weight and endorsement behind the event.”

The 2017 event will feature increased slots, technical and compliance training opportunities delivered by world recognised service providers, as well as an increased focus on gaming disciplines such as sports betting, online, bingo and AWPs (LPMs). 

For more information visit www.gamblingindaba.com

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