The rebrand stretches to all segments of Yolo’s business. Yolo Investments deals with fintech and gaming investment opportunities, Yolo Tech covers IT services, and Yolo Ventures covers B2B partenrships.
Yolo Entertainment incorporates the company’s B2C gaming brands including Bitcasino and Sportsbet.io, and Yolo Finance houses blockchain, fintech and banking rails related activities.
Sportsbet.io underwent a rebrand in 2017 and pursued a number of major sponsorship deals for the brand. It recently struck up a sponsorship deal with Brazilian football team São Paulo FC.
Yolo Group CEO Maarja Pärt said: “I’m both excited and proud to announce that we are rebranding to Yolo Group with a new identity for a company always looking to the future. The Coingaming brand served us well for many years, but as disruptors in industries beyond gaming, we felt Yolo Group better represented our people, our business and our vision.
“Yolo Group is about bringing next-level innovation to gaming, fintech, blockchain and many more sectors, all the while ensuring our customers are kept at the centre of the universe. You only live once and that’s why we don’t settle for anything less.”