ParionsSport, the sports betting brand of French gaming operator La Française des Jeux (FDJ), has extended its partnerships with Ligue 1 football clubs Olympique de Marseille and Olympique Lyonnais for a further two seasons.
The ParionsSport logo will appear on the front-right shoulder of Marseille’s home and away kits for all Ligue 1 matches for the next two years, while it will appear on advertising hoardings at Lyon’s Groupama Stadium. ParionsSport will also offer Lyon tickets to its VIP customers and Lyon intend to roll out sports betting kiosks at the stadium.
“Olympique Lyonnais is happy to renew this partnership with FDJ, a major player in sports betting,” Jean-Michel Aulas, president of OL Groupe, said. “It fits into the continuation of the collaboration between our two brands that started in 2016 at Groupama Stadium.
“We are developing innovative partnerships, with the establishment of points of physical ParionsSport sales in lounges and stadium spaces, as well as digital activations, notably with the Groupama Stadium mobile application.”
Lyon and Marseille are both among the most successful clubs in French football, with Lyon winning seven Ligue 1 titles and Marseille nine, in addition to a Champions League title in 1993.
“FDJ, via its sports betting brand ParionsSport, is proud to renew its partnerships withOlympique de Marseille and Olympique Lyonnais for two seasons,” Stéphane Pallez, chief executive of the FDJ group said. “This reaffirms the FDJ group’s involvement in professional football. The important communities of supporters of these two clubs are present throughout the country, as are FDJ and its 30,000 points of sale.”
Jacques Henri-Eyraud, president of Olympique de Marseille, said the deal was particularly important as the novel coronavirus (Covid-19) puts the revenue of many clubs at risk, particularly in France where the 2019-20 Ligue 1 season was cut short due to the outbreak.
“We are very happy to renew and accentuate our collaboration with FDJ via its brandParionsSport, whose logo will now be featured on the jersey of the Olympic Marseilles,” Henri-Eyraud said. “This extension and strengthening of our partnership is a strong sign in the current economic climate, a guarantee of the quality of the relationship that we have known building for two years.”