Ladbrokes scores partnership with NRL’s Newcastle Knights

Ladbrokes has entered into a partnership with Australian National Rugby League (NRL) team the Newcastle Knights.

Under the deal, which runs through to the end of the 2017 season, the Ladbrokes logo will appear on the back of Knights playing jerseys.

Ladbrokes will also benefit from branding placement on the goal post and corner post pads at Knights home games.

Matt Gidley, chief executive of the Knights, said: “To have a global brand and market leader like Ladbrokes join the Knights is fantastic news for the club.”

Meanwhile, Ladbrokes has also extended its sponsorship deal with NRL outfit Gold Coast Titans through to the 2019 season.

The bookmaker will continue to benefit from branding placement on Titans’ playing jerseys, as well as on various surfaces inside the team’s stadium and on the club’s official digital platforms.

Jason Kibsgaard, chief marketing officer at Ladbrokes Australia, said: “We are a proud Queensland-based company and, while we support many clubs across the country, we make sure first and foremost we are on board with those in our own backyard.”

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