Under the renewed agreement, 888sport will remain as the league’s official sports betting partner in both the UK and Ireland until 2025.
888sport, which has been working with the league for the past two seasons, will continue to benefit from branding placement at the NFL’s annual UK-based games at Tottenham Hotspur Stadium and Wembley Stadium.
The brand will also become the exclusive presenter brand of the NFL’s apps and fantasy products in the UK including Pick’em, the Super Bowl Challenge and Draft Predictor.
In addition, 888sport will broadcast video content, filmed in partnership with the NFL, on its social channels, and offer fans exclusive prizes including official merchandise and tickets to upcoming Super Bowl events.
“We are really delighted to be the official sports betting partner of the NFL and to play our part in the continuing growth and success of such an amazing brand and sport in the UK and Ireland,” 888sport’s vice president and head of sport, Kieran Spellman, said.
“Our partnership will bring 888sport closer to the heart of live sport and continue to inspire us to create great content-rich and entertaining experiences for our customers.”
NFL UK senior director for commercial Michelle Webb added: “We are very pleased to be continuing and expanding our partnership with 888sport. We look forward to working with them on innovative ways to create touchpoints that will resonate with our fans and help us to reach a broadening audience.”