LT operates in Great Britain under a white label agreement with TGP Europe Ltd, which also provides a white label platform for Leeds sponsor SBOTOP, Newcastle sponsor Fun88 and Southampton sponsor Sportsbet.io’s GB site.
Like SBOTOP, its British site is not yet live but boasts an “award winning sportsbook,” the “latest casino and video slots” and “live dealer games” when it launches.
“We are delighted to announce our partnership with LT and work with them to grow our fan base internationally,” Nicola Ibbetson, Aston Villa’s chief commercial officer, said. “As a brand with a global reach, we are excited to see LT feature on our first team’s shirt sleeves for the first time this season on Monday night and for the rest of this campaign.”
LT is an Asia-based brand owned by LT Game, a Macau-based gaming products and solutions provider which Aston Villa said was “ one of the first Asian companies to provide cash-based online gaming entertainment services”.
Outside of the UK, its dot.com site directs to Letou.com, a Curacao-licensed Chinese-language site with deposits in Yuan and references to the Aston Villa partnership. That brand previously sponsored Championship club Swansea City.
“We are both delighted and excited to be partnering with Aston Villa, one of England’s top football clubs with great history and a remarkable global fanbase,” LT chief executive Ronald Tan said.
“We are looking forward to next season and engaging closely with the fans, players and club management. LT is a 16 years old trusted gaming brand with presence in many different markets and we share the same values with Aston Villa and are both playing to win.”
Aston Villa finished 17th in the 2019-20 Premier League, ensuring the club a second consecutive seaosn in the Premier League after winning promotion from the Championship in 2019.