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Caesars scores new partnership with MLB’s White Sox

| By Robert Fletcher
Caesars Entertainment has entered into a new partnership with Major League Baseball (MLB) team the Chicago White Sox.
Elys Caesars Colorado

Under the deal, Caesars will serve as the exclusive casino partner to the White Sox while its Caesars Sportsbook will be an official sports betting partner of the team.

Caesars will have access to official team logos and marks, digital and social media assets, as well as rotational LED signage at the franchise’s Guaranteed Rate Field ballpark. The deal also includes TV-visible fixed signage and channel lettering on the left field video board at the ballpark.

Another aspect of the deal will include access to a range of exclusive White Sox experiences, which will be available to Caesars customers through its Caesars Rewards loyalty programme. 

In addition, the White Sox will integrate Caesars into marketing efforts, team merchandise and experiences, as well as bring offers and promotions directly to fans through the Caesars Sportsbook app. 

“It’s a perfect time for Caesars to align with an iconic franchise like the Chicago White Sox,” Caesars chief executive Tom Reeg said. “Some of the most passionate sports fans in the country call Illinois home. 

“Caesars can provide White Sox fans and sports fans across the state with the very best in sports experiences through our world-class resorts and the recent relaunch of the Caesars Sportsbook app now available for mobile registration.”

White Sox chief revenue and marketing officer Brooks Boyer added: “By teaming up with a globally recognised entertainment leader in Caesars, we are delivering the combined brand reputation and shared commitment to offer our fans an extraordinary sports and entertainment experience.

“With energised talent on the field, our partnership with Caesars enhances the excitement for our fans with new experiences and programmes.”

The deal comes after Caesars this week posted an increased net loss for the first quarter of its 2022 financial year despite also reporting revenue growth, as its digital division reported negative revenue and a $576m loss.

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