Bet99 will now feed into the IBIA’s global betting integrity monitoring and alert network, working alongside a host of licensed operators from around the world.
The announcement comes shortly after Bet99 secured approval from the Alcohol and Gaming Commission of Ontario and iGaming Ontario to offer online gambling services in the Canadian province.
Membership of an integrity body such as IBIA is a requirement for Ontario licence-holders.
“Joining IBIA, the world’s leading independent integrity monitor, is critical to our sportsbook strategy, in which trust, integrity and protection are prioritised for our Canadian customers,” Bet99’s head of sportsbook André Bewerungen said.
“We are delighted to combine forces with IBIA to combat foul play in sports, as well as betting-related corruption and manipulation, providing our customers a safe and enjoyable environment
IBIA chief executive Khalid Ali added that the move showed that IBIA was the integrity monitoring body of choice for most Ontario operators.
“The move highlights Bet99’s commitment to integrity and further cements IBIA as the leading integrity monitor in Ontario, with more than 75% of licensed online betting operators having joined the association.
“IBIA looks forward to collaborating with Bet99 both in Ontario and within the operator’s wider international betting operations to safeguard those markets from fraudulent betting activity.”
Bet99-Kings Entertainment merger
In September, Bet99’s parent Sports Venture Holdings (SVH) secured conditional approval from the Canadian Securities Exchange (CSE) to proceed with its proposed business combination with Kings Entertainment Group.
Under the agreement, which was first announced in May of this year, Kings, which operates LottoKings and WinTrillions, would combine with SVH and operate as a single business.
Meanwhile, the IBIA has announced a number of new members in recent weeks including online horse racing and sports betting brand ZEturf Group and Mohegan, the group formally known as Mohegan Gaming & Entertainment.