Borgata goes mobile with sports betting in New Jersey
MGM Resorts International has followed DraftKings in a launching mobile sports betting service in New Jersey.
The ‘playMGM NJ Sports’ app went live yesterday (Wednesday) and will form part of the playMGM online betting service run by the MGM-owned Borgata Hotel Casino & Spa in Atlantic City.
The app will enable users to place legal sports wagers from any location inside New Jersey’s boundaries.
Although the service is currently only available on Android devices, Legal Sports Report reported that an iOS launch will not be far behind.
The app will differ to MGM’s sports betting mobile service in Nevada, with odds to be set differently across both platforms.
MGM said: “The playMGM NJ Sports app features a full range of US and selected international sports with customers able to sign-up, deposit and withdraw cash directly from their mobile devices from any location in New Jersey.
“The sports-betting app features a single wallet that enables existing and new customers to view their total account balance and easily apply available funds to their choice of sports-betting, casino or poker products.”
DraftKings had been the only operator with a mobile sports betting service in the state, launching its offering earlier this month in partnership with Resorts Casino Hotel in Atlantic City.
However, despite being first to market with mobile, DraftKings was unable to see off competition from FanDuel in the first month of regulated sports betting in the state.
In July, FanDuel claimed top spot after taking $1.36m (£1.1m/€1.2m) in revenue via its brick-and-mortar sportsbook at Meadowlands Racetrack.
MGM last month announced its intention to “dominate” US sports betting after it unveiled a $200m joint venture with Ladbrokes owner GVC. MGM is also working with Boyd Gaming.