Sportsbook technology supplier FSB has signed an agreement with odds feed provider Sports IQ, as it continues to boost its US sports offering.
FSB’s current and future sports betting clients will now benefit from Sports IQ’s pre-match and in-play markets, covering a broad range of US sports including the National Football League (NFL), National Basketball Association (NBA), Major League Baseball (MLB) and National Hockey League (NHL), as well as multiple markets on North American collegiate leagues.
Using proprietary math models and handicapping technology, Sports IQ aims to deliver unique and differentiated pricing to the industry. It recently signed another partnership with Bet.Works, offering its full product suite to their US-facing clients. Its solutions now power sports betting products from several operators, including theScore Bet and Iowa’s Elite Resorts.
“Machine learning is something we’re really passionate about at FSB so it’s great to team up with Sports IQ,” FSB chief executive David McDowell said. “Using cutting edge-technology, they’ve managed to deliver some of the most engaging content for US sports and their innovative offering will allow us to further grow our strong US Sports output.”
Chief executive at Sports IQ, Omer Dor, added: “FSB is an impressive company and we are excited to partner with them as they look to expand their customer base within the regulated US market. We are also looking forward to seeing our US sports products live with FSB’s impressive European client base, particularly with global interest in US sports, teams and players rising all the time”
FSB recently expanded its partnership with African operator, BetLion, in a deal which will see the supplier continue to power BetLion’s online and mobile sportsbook for the next four years.