MaximBet continues US expansion with Indiana launch

| By Robert Fletcher
Carousel Group-operated MaximBet has gone live in a second US state by launching in Indiana.

The brand will operate online gambling in Indiana using technology from Kambi Group and White Hat Gaming. MaximBet will leverage Kambi’s betting solutions, while its White Hat Gaming partnership covers a full-service online gaming platform and PAM solution, including proprietary technology such as in-house cashier and traveling wallet.

“We’re unwavering in our commitment to bring sports fans the greatest sports betting experience in the world, and that starts with premium content and a world-class betting environment,” MaximBet founder and chief executive Daniel Graetzer said.

Graetzer added that the launch in Indiana sets the path for expansion in other states including Iowa, New Jersey, Pennsylvania and Ohio, as well in the Canadian province of Ontario.

This will be made possible via Carousel Group’s partnership with Caesars Entertainment, a 10-year deal under which MaximBet can rapidly secure market access to states across the country.

MaximBet is already active in Colorado, having launched in the state in September last year.

“We will move quickly to bring our unique value proposition to players throughout the country,” Graetzer said. “To begin now just as the NFL season is revving up and with NHL, NBA and college basketball action right around the corner, we couldn’t be more excited about our future.”

The MaximBet brand was founded in April 2021 by Carousel Group and lifestyle brand Maxim, supported by a $50m investment commitment from the xSigma subsidiary of Chinese engineering business ZK International.

To support its ongoing expansion efforts, MaximBet also signed Charlie Blackmon, a player for Major League Baseball team the Colorado Rockies, as a brand ambassador, while it also entered into a global partnership with singer Nicki Minaj. Minaj also become an investor in the brand.

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