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Oryx to power JVH Group’s Dutch online launch

| By Robert Fletcher
Bragg Gaming Group's Oryx Gaming is to provide its platform for Dutch land-based operator JVH Gaming & Entertainment Group's expansion into online gambling.
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Under the agreement, Oryx will provide JVH with its igaming platform, as well as access to a range of content from the Oryx Hub server and third-party suppliers, and integration with Kambi’s sportsbook technology.

Oryx’s igaming platform will mean JVH can access proprietary tools including player and payments management, CRM and promotions, bonuses and rewards, fraud, rule engine, compliance, analytics as well as reporting and CMS solutions.

Meanwhile, the Oryx Hub features more than 10,000 casino games from over 100 providers, including Oryx’s proprietary RGS content and content from suppliers such as NetEnt, Pragmatic Play and Greentube.

JVH will also be able to access Oryx’s real time data platform and player engagement platform using tools such as real-time campaign management system, leaderboards and tournaments, achievements, and jackpots.

In addition, integration with Kambi has been made possible after JVH recently announced a new partnership with the sports betting provider. Kambi and Oryx have previously worked together in the US market, striking a deal to provide a multi-channel sportsbook solution to New York tribal operator Seneca Gaming Corporation.

Founded in 1958, JVH currently operates at over 80 gaming locations across the Netherlands. Its planned foray into igaming will see the operator take its Jack’s Casino brand online with Oryx.

Legal online gambling is set to launch in the country in September this year, six months after the implementation of the Remote Gaming Act in March.

“The Dutch online gambling market becoming regulated has been some time coming and we are excited about the opportunities now lying ahead,” JVH chief executive and chairman Eric Olders said.

“We’re confident that with Oryx’s experience and the quality of their products, we will be able to offer our customers the best level of service and an unrivalled player experience.”

Oryx managing director Matevž Mazij added: “We’ve anticipated the Dutch market opening for some time, so it’s hugely pleasing to get this partnership with JVH group over the line, a company with an impressive heritage in the Dutch gaming market.”

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