Defining greatness: Usyk meets igaming with GR8 Tech’s latest partnership
Watch the full video interview, conducted live at ICE 2025, here.
2025 is looking set to be a really exciting year for GR8 Tech, not least because of an exciting new partnership. Tell us about your new collaboration with Ready to Fight.
Ghazaryan: “2025 is truly going to be a very exciting year for us at GR8 Tech. We believe it’s going to be a year of growth and success. We’ve built our success on delivering high-precision solutions tailored to many markets. Solutions that give real competitive edge to our clients and help them grow really fast and become leaders and champions in their markets.
“It’s the year of scaling of the solutions, and this partnership is going to help us really convey the message that working with GR8 Tech enables operators to truly become champions in the markets that they’re operating in. And who but the brand of Oleksandr Usyk to help us make that happen.”
The tagline for the new partnership is ‘Undisputedly GR8’. Talk us through what’s behind that bold wording. How does it reflect the values of both GR8 Tech and Ready to Fight, and what message is it giving to the industry?
Ghazaryan: “‘Undisputedly GR8’ in my opinion is the personification of our values. As a matter of fact I believe we have very big synergy between our values and Ready to Fight, which is dedication, resilience, and more importantly striving for excellence – and being the best in the field that we do.
“We apply this approach not just in developing the products that we craft meticulously through much analysis, rigour and investment, but also in our business practices where we literally take on any challenge that comes to us, any challenge that blocks our clients from growing, is what we tackle.
“That’s what makes our products not good but GR8, and our clients undisputedly GR8 in the market of their operations. And I believe this phrase itself is the perfect way to convey this commitment we have.”
How does it align with your business goal of becoming the number one sportsbook platform?
Ghazaryan: “Number one means you’re undisputed and great. Oleksandr Usyk and his brand represent an undisputed champion title, a person that is unbeaten and undisputed.”