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Stats Perform scores global cricket betting data extension with ICC

| By Robert Fletcher
Sports data and live streaming provider Stats Perform has signed an extension to its global betting partnership with the International Cricket Council (ICC).
Stats Perform ICC cricket

Stats Perform will continue to collect and distribute official ICC data and live streams to licensed betting operators worldwide. The deal represents an exclusive agreement between the two parties.

The agreement will see Stats Perform provide a range of services for the ICC tournaments to its betting operator partners. These include real-time ball-by-ball match data and low latency video streams.

The partnership covers all major men’s and women’s ICC events. These include the ongoing ICC Men’s T20 Cricket World Cup, which is running from 1-29 June. Other covered events include the ICC Cricket One Day World Cup, ICC Champions Trophy and the ICC World Test Championship.

Alex Rice, chief commercial officer of Stats Perform, said the provider is delighted to be working with the ICC again.

“It reinforces our dedication to collecting and providing the highest quality sports data and live streams to licensed betting operators across the globe,” Rice said. 

“We pioneered live streaming for betting. We know betting operators trust our sports data to provide the best experiences for them and their users. So, we look forward to leveraging our cutting-edge technology and extensive expertise to bring the thrill of ICC cricket to an even wider audience.”

The ICC adds: “We are delighted to reunite with Stats Perform. We’ve been very impressed by the way their recent AI-powered innovations have triggered new growth for the sports industry. 

“The partnership is a significant step in enhancing the digital consumption of cricket content. It upholds the premium position we have built in the sport. Stats Perform’s trusted, innovative services will undoubtedly elevate the experience for cricket bettors worldwide.”

Stats Perform adds to growing portfolio

The ICC deal represents the latest major partnership for Stats Perform, which counts many of the world’s leading sports organisations among its clients.

In December last year, Stats Perform extended its exclusive agreement with the Women’s Tennis Association. The deal runs through to 2030.

Stats Perform will continue to serve as the official data supplier of the WTA. It will deliver an exclusive umpire-derived data feed for matches and data feed collected by the supplier’s Opta analysts.

Meanwhile, Stats Perform in August last year also renewed an exclusive official rights deal with Football DataCo. The organisation manages data for the English Premier League and other major British competitions.

Stats Perform will continue to collect detailed event data at all major English and Scottish football leagues. The agreement runs to the end of the 2024-25 season.

This includes England’s Premier League, Championship, League 1 and 2. The deal also covers all leagues overseen by the Scottish Professional Football Leagues, including the Scottish Premiership.

Stats Perform also counts Spain’s La Liga, France’s Ligue 1, Italy’s Serie A and Germany’s Bundesliga among its football partners.

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