The deal with Punch is set to launch today (30 March) and will entail Better Collective running a sports betting section in English on the Nigerian brand’s website and digital platform, Punchng.com.
As part of the agreement, Better Collective will also use its technology and content team to help Punch’s readers with any gaming decisions they might make in the digital sports entertainment market.
This agreement marks Better Collective’s first media deal with a brand from Africa.
Better Collective co-founder and CEO Jesper Søgaard indicates that more is to come from the company in terms of activity within Africa.
“We are very proud to partner with such a well-established news media like Punch,” said Søgaard. “Not only will we be partnering with Nigeria’s market leader, but this partnership also allows us to establish a presence on the African continent.”
Adeyeye Joseph, managing director and editor-in-chief of Punch, believes the deal can help his brand reach a wider audience group.
“We are excited to work with a passionate technology-driven partner like Better Collective,” said Joseph.
“We hope that this partnership will help Punch to serve Nigeria’s growing sports betting community with high quality content while also helping our company to further its audience and revenue goals.”
Share capital increase
Recently, Better Collective’s nomination committee proposed a range of financial actions for the company ahead of its annual general meeting. This included authorising the board of directors to increase the share capital in the company.
It also re-elected Jens Bager and Therese Hillman to be chair and vice-chair of the board of directors, respectively.