Prize draws are fast becoming a mainstream, social-first growth engine full of opportunity for traditional operators. Currently they sit outside full gambling regulation, but how long can that regulatory gap hold?
The UK Gambling Commission today published its latest iteration of the Gambling Survey for Great Britain (GSGB), looking at gambling participation across the UK between 15 January and 28 April. Participation remained flat on 2023, as majority of participants gambled to win “big money”.
Alea has launched a new jackpot this year and founder Alex Tomic thinks educating players about how to play jackpots is crucial. Interviewed live at ICE 2026, Tomic explains why jackpot mechanics that are tied to games from different studios are unclear to players and how having an agnostic jackpot gives power back to operators. […]
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