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Clarion Gaming announces largest ever Consumer Protection Zone at ICE

| By Robert Fletcher
Clarion Gaming has announced the lineup for the Consumer Protection Zone (CPZ) at next month’s ICE London, revealing the in-event feature will be the largest in the show’s history.

The expanded CPZ will host the charities Gordon Moody, GamCare, YGAM, Responsible Gambling Council and Gamstop, together with suppliers such as Future Anthem, Gamblewise, Mindway AI, Casino Guru, TruNarrative, BeBettor, W2 and Crucial Compliance.

Introduced in 2018, the CPZ has become an established part of ICE London, offering visitors the chance to speak with some of the leading organisations and brands from across the world.

“It has always been very important for me to have a diverse mix of exhibitors, with charities, treatment facilities and not for profit organisations that we gift the space to on one side and a growing number of commercial organisations, providers of responsible gambling technology, tools and solutions on the other hand to really showcase the growing investment in this area in terms of technology and product development,” Clarion Gaming’s director of industry insight and engagement Ewa Bakun said.

“We are also making the CPZ more attractive to our visitors who can come to find specific solutions to their responsible gambling approaches.”

The CPZ also serves as a fundraising initiative for the charities. In 2019, the feature raised £35,000, with this rising to £65,000 at the last edition of ICE in 2020.

Bet365, Kindred, GVC, Videoslots, Sky Betting and Gaming and IMG Arena are among those that have pledged funds to support the feature, with Bakun hoping interest in the area will continue to grow.

“ICE London provides insight on all of the topical issues impacting the industry and safer gambling punctuates every conversation particularly so in the leadup to the publication of the UK Government’s white paper on gambling the Consumer Protection Zone won’t be the only place for visitors to talk and learn about consumer protection. 

“We have also organised a Responsible Gambling Masterclass, as part of ICE VOX, with the CPZ theatre opening with talks on Tuesday afternoon. There will be opportunities for industry professionals to learn from experts and discuss consumer protection, sustainability and industry reputation throughout the three days of what is the world’s most influential event for the international B2B gambling industry.” 

ICE London will take place from 12-14 April at the ExCeL in London, while the co-located iGB Affiliate London event will run from 13-14 April.

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