The use of AI in live casino: Cutting through the noise

Artificial Intelligence is everywhere. In the last 18 months, it has dominated headlines, boardroom conversations, and product roadmaps across industries. In iGaming, as in other sectors, everyone wants to know where AI fits in; what’s hype, what’s possible, and what’s worth the investment?

Live casino adds its own layer of complexity to that discussion. For much of its history, the category has been dominated by authentic, physical studio setups. The combination of real dealers, real equipment, and carefully designed environments has been central to building trust and credibility with players.

That has shaped the common perception that “live” should mean untouched by too much digital input. Players come to live roulette, blackjack, or baccarat for the human connection and the sense of fairness that physical setups provide.

It is a valid point of view, but it also comes with limitations. Physical-only setups take up more space, cost more to build, and are harder to modify or scale. They also leave less room for game format innovation.

The arrival of AI, when combined with technologies like green screen, is changing that equation. It opens up new creative and operational possibilities for studios. The challenge is knowing where to draw the line.

Getting AI wrong in live casino

If AI is applied without thought, it can quickly undermine the player experience. We have all seen examples in other forms of entertainment where digital overlays are overdone or thematically misplaced. In live casino, the equivalent would be inserting your roulette table into a cartoon landscape or a surreal backdrop. That might be visually striking, but it takes the player’s focus away from the game, and the game is what they are there for.

Take roulette as an example. Players want to see two things: the wheel and, perhaps, the dealer. They want the play to feel authentic and the interface to help them follow the action without distraction. That is why at Vindral we advocate for a balanced approach. Use AI to enhance, not to overwhelm. Use it to make the game more engaging and easier to follow, not to turn it into something unrecognisable.

Turning a simple idea, into a game changer

That philosophy guided the development of our roulette wheel tracker. The idea came when working with one of our more progressive and innovative clients. They wanted to create a cleaner, more intuitive version of the popular multiplier roulette format.

Multiplier roulettes are incredibly popular but, in their standard form, can be cognitively tiring for players over longer sessions. In most versions, you have to watch several areas of the screen to see which numbers have been given multipliers. That creates a disjointed viewing experience, where attention is split between the wheel, the dealer, and the digital interface.

Our client’s suggestion was simple but clever: what if the multipliers appeared directly on the wheel? This would keep the player’s focus on the physical game, increase anticipation, and make it easier to follow over time.

Working with them, it became clear that our existing strengths in streaming through Vindral Live, and real-time video compositing via Vindral Composer, could make this possible. By combining those capabilities with AI algorithms and computer vision, we developed a system that can recognise roulette numbers in real time and apply perfectly aligned overlays as the wheel spins.

The result was V-Track Roulette, launched in summer 2024. It has been in continuous use since then without a single glitch. For operators, it provides a fresh take on a proven game type. For players, it makes the experience more immersive without compromising the authenticity of the game.

Extending the concept

Once you know how to track a roulette wheel with precision, the natural next step is to apply that to other game formats.

Money wheel game shows are a prime candidate. They are popular across multiple markets but, in most cases, the design is static: the wheel always has the same number of segments, and the presentation rarely changes.

Our V-Track Money Wheel solution also leverages AI-powered computer vision, but works with a much larger, more versatile canvas. By accurately tracking the wheel’s movement and recognising its segments, we can enable dynamic overlays like multipliers, bonus symbols, or even entirely new gameplay elements that appear to be part of the physical wheel.

This opens the door to more creative, flexible game show formats that still look and feel “live” but have greater potential for variation and innovation. For operators, it is a way to differentiate without having to redesign or rebuild physical wheels, while also enabling multi-branding, meaning a single setup can power multiple brands and experiences.

The overlooked value of AI in audio

Visual enhancements get most of the attention, but in live casino, audio is equally important. Poor sound quality can undermine even the best-looking production. Background noise, echo, or uneven dealer audio can break immersion and shorten player sessions.

Crystal Speech, our AI-based voice enhancement tool, tackles this head-on by removing unwanted noise; anything from air conditioning to card shufflers and chatter from nearby tables.

From a production point of view, this has major implications. Studios can place tables closer together and build game show rooms with less acoustic insulation. That reduces construction costs and allows more games to run within the same footprint. In a sector where studio space is expensive and expansion can be logistically challenging, this is a significant operational benefit.

Choosing the right AI projects

For us, the decision to develop an AI feature comes down to one question: does it add real business value?

That value can take several forms. It might enhance the player experience, as with V-Track Roulette. It might solve an operational challenge, as with Crystal Speech. Ideally, it will do both.

We are not interested in AI features that are technically impressive but have no clear application. In live casino, novelty wears off quickly. Features have to deliver measurable benefits, whether in engagement, retention, or efficiency, to justify their place in a product roadmap.

What’s next for AI in live gaming

Looking ahead, we see two key areas where AI can make a difference. The first is in further expanding the V-Track Money Wheel’s capabilities, giving studios even more creative flexibility for wheel-based game shows.

The second is in game integrity and risk (GIR) operations. AI has enormous potential to make these functions more efficient and reliable, from automating parts of fraud detection to streamlining compliance monitoring. The same applies to support functions, where AI can speed up response times and help resolve player issues more effectively.

In both cases, the guiding principle is the same as it has been for our existing features: use AI to solve real problems and make the live gaming experience better for everyone involved.

Finding AI’s “killer app” in live casino

The hype around AI will continue, and so will the experimentation. Many ideas will be tried. Some will fade quickly – others will become industry standards.

In our view, the “killer app” for AI in live casino will be the one that balances authenticity with enhancement. Players still want to feel that they are in a real casino, interacting with real people. The role of AI should be to make that experience smoother, more exciting, and more accessible, not to replace it with something entirely virtual.

V-Track Roulette and V-Track Money Wheel, along with Crystal Speech are all examples of how AI can add value without breaking the core contract between player and game. They do not just look good on a features list. They make games easier to follow, more immersive to play, and more efficient to produce.

That is where we believe the true potential of AI lies in live gaming – where technology, creativity and operational reality meet.