Flows expands marketing and retention capabilities with Ibex.ai integration

Flows customers can deploy Ibex’s retention solutions thanks to the partnership. The technology uses machine learning to analyse and predict customer responses to marketing campaigns. 

Ibex selects the best promotion to maximise individual customers’ lifetime value, as well as selecting the ideal channel, message and timing to push the offer.

Its bonus optimisation tool performs a full profit-loss calculation for each player, factoring in all financial parameters and optimising for a business’ key performance indicators. 

“We are delighted to welcome Ibex.ai into our Flows pre-integrated exchange network, providing a cutting-edge machine learning solution that can help reduce bonus expenditure and boost profits for all partners involved,” Flows chief executive James King said. 

“Through our strategic partnership, we are committed to providing customers with an objective solution. We offer them the flexibility of choosing whom they work with and how without compromising on efficiency.”

Thanks to the no-code platform customers will be able to access the tools without any integration or manual data exchange. Through a pre-built template, it can be activated with a click.

The Flows platform is “the perfect complement” to its self-driving retention solution, according to Ibex.ai head of business development Thomas Aigner . 

“This collaboration will enable us to offer CRM teams a hybrid model that provides manual journey control where necessary, while also fully automating retention activities for parts of the player base,” he explained. “We are looking forward to seeing the first results from operators taking advantage of our pre-built journeys.” 

In recent months, Flows’ customer base has grown with new clients including Italian operators Vincitù Group and Octavian Lab, as well as Norwegian gaming community hub Kongebonus.